A Few Words

About Me

Senior Marketing Professional

12+ Years Experience

I am a passionate marketing professional with over a decade of experience in the dynamic world of iGaming, where innovation meets strategic thinking. My journey has been defined by a relentless pursuit of excellence, transforming challenges into opportunities.

My experience extends across all gaming verticals, including Web3.

Useful Marketing

I Believe Passionately That Good Growth Marketing Essentials Are the Same.

My approach to marketing is rooted in an understanding of brand storytelling, customer engagement, and strategic growth. I believe in the power of data-driven decision-making, combined with creative thinking that resonates with audiences and drives meaningful connections.

Creative in All Aspects

Throughout my career, I’ve learned that leadership emerges during the most challenging moments. When faced with high-pressure situations, I transform obstacles into opportunities for team growth and innovation. My approach focuses on maintaining team morale and motivation by creating a supportive environment that encourages open communication, transparent problem-solving, and professional resilience. Whether managing tight deadlines, navigating unexpected problems, or addressing complex project challenges. I pride myself on breaking down challenges into manageable tasks. I have successfully guided teams through critical periods, turning potential setbacks into moments of shared success.

Now, some personal stuff…

Let’s Go Beyond the Professional…

Although work takes a big chunk of our lives, it’s important to have a healthy balance of living in your personal life. I’m a father of twin sons, and a Jack Russel. When I’m not entertaining the boys, I make time to pursue my interests. I’m an adventurous traveller who loves to explore on motorbike, through hikes, or venture to new countries to experience the diverse cultures, whether it’s trekking the ancient paths of Machu Pichu or participating in traditional Ayahuasca ceremonies deep in the Amazon Jungle.

I’m a passionate reader with an emerging passion for writing, currently trying my hand at writing a TV show and movie script (feel free to ask for the pitch!). I like to keep fit too. I play football, practice Brazilian Jiu-Jitsu, and have completed marathons and an Ironman triathlon. And when the sun is out, I enjoy the casual round of golf (though my handicap might be better left unmentioned!).

Life, for me, is about balance, continuous exploration, and never losing the sense of wonder and excitement that drives both personal and professional growth.